3min chapter

The Compound and Friends cover image

Episode 100 with Darren Rovell

The Compound and Friends

CHAPTER

How to Raise Money for a Can Cocktail Company

"I think I can win because I'm black in a sea of white. I stand for spice," he says. "Our investors are JJ Watt, TJ Watt, Brad Kesselowski, Eddie George." His first raise was 2.3 million; now they're getting orders of 250,000 to 300,000 at one time. He's raising money based on retail sales valuation rather than big-money investment.

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