The Importance of B Testing in the Media World

The downside of things are, when things go wrong, people are very unhappy. I think this is a world where we are judged a little harsh more harshly than your average ap or game or web site. It's a different set of rules that we're playing by. And so that the stakes are often a little bit higher on the product team. Another ar i want to talk about is use your experiences around consumer mind set. There's a lot to read on this.