Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
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The Tight Wad Spendthrift Scale
Heree Ehrlich developed the tight wad spendthrift scale. She found there are real brain and behavior differences between tight wads and spendthrifts. They're related to an emotional experience called the pain of spending money. The more anxious or uncomfortable i am when thinking about spending, the less likely i am to do it.
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