The Rise of Right-Wing Radio

This chapter explores the transformation of KFBKAM in Sacramento during 1984, highlighting the introduction of a new energetic host amidst a politically charged atmosphere. It delves into the early challenges and successes of key radio personalities, focusing on the evolution of talk radio and its balance between entertainment and political ideology. The narrative emphasizes the polarized reactions from audiences, illustrating how the blend of humor and controversy propelled one radio figure to national prominence.