#323 – Important Tools for Indie Authors with Mark Dawson
Kobo Writing Life Podcast
How to Make Your Ads Work for You
Do you change your ad tactics by format or do you just treat it as this is the book in all formats? I don't do too much on audio because I have a deal with production and comfort, well, production house in the US and the US. So I think the royalty I get is not as generous as I would get if I did it myself. It makes it a little bit more punchy to try and get that to convert and cost me a little bit too hard for me to do that without losing money. The most obvious format that we'll see variation is translations. All of those ads obviously need to be in German. And given that I don't speak any German,
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