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How Democrats Can Win Latinos Back (Ep. 4)

The Wilderness

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Challenges and Strategies for Attracting Latino Voters

The chapter explores the challenges faced by Democrats in winning back Latino voters, particularly in Florida, due to factors like media narratives and loss of support among various Latino subgroups. It discusses strategies such as focusing on economic issues and culturally competent communication to engage persuadable Latino voters effectively. The importance of bridging the gap between policy outcomes and people's real-life experiences is emphasized, along with the need to utilize various channels like radio, Spanish language TV, and messaging apps to reach Latino voters.

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