2min chapter

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#293: Ray Kroc (The Making of McDonald's)

Founders

CHAPTER

Is This Guy's 'Nuts'?

He has an intense belief in advertising because he saw how effective it was for the early growth at McDonald's. In his divorce settlement with Ethel, we see what he really believes in. So I bought my freedom from Ethel and she wound up getting everything I had except my McDonald's stock. The tension between him and the McDonald's brothers keeps growing until he's just like, okay, just name your price.

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