11min chapter

How I Built This with Guy Raz cover image

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

How I Built This with Guy Raz

CHAPTER

Baking Pies, Building Brands, and Owning Online Presence

A woman shares her journey of running a seasonal pie baking business from home, discussing the significance of perfecting recipes and using storytelling to create a memorable brand. The chapter explores the importance of owning a unique name for a business to stand out online and emphasizes the value of building a personal brand on social media for customer connection and organic growth.

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