
SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Smooth the Sales Funnel
"Go to market innovation today is significantly undervalued," says CEO. "I like to go through every one of our departments in each one of the processes they do on a regular basis, and just constantly ask the question of, should we be doing this process differently?" He adds that if you make innovations there, it can compound very quickly and come back into the productVery quickly and help you grow a lot.
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