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72. How To Build a 7 Figure Digital Downloads & Templates Shop

Cubicle to CEO

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How to Make the Point of Sale Easier and the Customer Journey Smoother

Sally Kohn: I love selling through a storefront because as someone who was like a former, what's it called? Shopaholic, diagnosed went to therapy, all that stuff. She says one of her favorite sales techniques actually with an online store is to have a product description page. So now they got to see everything about you. They got to browse your shop. But then they weren't like locked into this one page that only had like the one way out, which is to check out.

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