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The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
Nike Air Force One Sneaker - An Example of Nike Not Chasing Cool
The f s one shoe is an example of nike not chasing cool. The sneaker was created to serve the basketball athlete, right? It wasn't created to make a statement in culture. And and it's really hard to create if you want any chance for a product to ultimately become a cultural icon.
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