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3min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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What Are Some of Your Less Confusion Opinions About Enterprise Marketing?
At Twilio, we had a self service funnel with developer signups where someone might express interest in Twilio. We would definitely monitor developer signups as a separate thread. And then we tried to figure out what are the signals where we see a developer signup ultimately turning into more of a marketing qualified lead and then a sales qualified lead. What do you think are some of your less consensus opinions about marketing in an enterprise context or more controversial beliefs?
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