What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
In Depth
00:00
What Are Some of Your Less Confusion Opinions About Enterprise Marketing?
At Twilio, we had a self service funnel with developer signups where someone might express interest in Twilio. We would definitely monitor developer signups as a separate thread. And then we tried to figure out what are the signals where we see a developer signup ultimately turning into more of a marketing qualified lead and then a sales qualified lead. What do you think are some of your less consensus opinions about marketing in an enterprise context or more controversial beliefs?
Play episode from 42:07
Transcript
