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The Role of Emotional Intelligence and Authentic Leadership in B2B Sales with John True

Revenue Builders

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The Art of Authentic Engagement in B2B Sales

This chapter emphasizes the necessity of being fully present and engaged during customer conversations in B2B sales. It explores the importance of emotional intelligence, authentic curiosity, and self-awareness in fostering meaningful interactions with clients. The dialogue also addresses the evolving expectations for sales leaders, highlighting the importance of genuine connections over transactional relationships for long-term success.

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