Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
00:00
What's the Relationship Between Word of Mouth Marketing and Social Media?
The way in which a lot of people are participating in this kind of political media is through the battle of images or the battle of messages. The model is really more like warfare, and that's what we see now with viral warfare or the war of the memes. And modern commercial branding is all about forming those strong, you know, brand identities and brand relationships. That same thing is happening in the political space. I mean, if you look at the rancor that was happening, even in the Democratic Party in the US between Bernie Sanders and supporters and Hillary supporters- Right.
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