The Race for Console Supremacy

It’s 2002 and the race to build the next generation of game consoles is already underway. And Sony’s got big plans for the PlayStation 3. It wants to use it to introduce a new kind of computer architecture and it’s teamed up with Toshiba and IBM to do it.

But with Microsoft’s gunning to get its next console, the Xbox 360, into stores first, IBM spies a golden opportunity. IBM can make huge profits by partnering with both rivals in the console war.

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