Exploring the popularity of attending coffee academies among Chinese youth to pursue careers as baristas or coffee shop owners, highlighting the allure of creating a cozy coffee shop ambiance amidst industry competitiveness and personal passions.
Brace yourselves, coffee lovers, as China's coffee industry is brewing up a storm of epic proportions. What was once a niche market is now a full-blown caffeine craze, with coffee shops popping up like mushrooms after a rainstorm. From artisanal roasters to international giants, everyone wants a piece of the action! We take a look at the competition, as fierce as a triple shot of espresso. On the show: Heyang, Yushun & Steve Hatherly