The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

How to Test the Out of Home Campaign?

In Minneapolis and Phoenix, you're talking about targeting specifically like digital properties in those gos. And this is also where you are going to test the out of home. Give out of home a try. There's a company that I advise that actually you can buy a media and TV spots now that have better targeting options for obviously specific location or specific personas depending on the services you're using.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app