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Why Is New Balance So Popular Right Now?

The Complex Sneakers Podcast

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The New Balance Shoes, a New Balance of the Eighties

Lat sacca talks about his first pair of bounce shoes. He says they were popular in the late eighties and early nineties. The shoe has always had occult status, especially with it's nine 90 series. Lat Sacca: I feel like i gave new balance a street cred d that was able to kind of move it into life style spate.

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