Akimbo: A Podcast from Seth Godin cover image

The Regular Kind (E)

Akimbo: A Podcast from Seth Godin

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The Gartner Hype Cycle

The Gartner hype cycle explains the mania that goes on when a new idea is introduced and then what happens afterwards. It's about the tension that the innovator faces as she tries to change the way the world is organized, he says. The peak of inflated expectations are followed by a crash because real life can never match the inflated expectations. This is where Kuhn comes back in: "All this makes sense and it feels continuous, but as Kuhn hinted ... there's going to be a trough"

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