The Future Product Placement -- Erin Schmidt // BENlabs
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Future of Product Placement
Ebay bought Skype, a communication platform that's still around today. And they also bought a company called Red Laser. I feel like I might have just been 10 or 15 years ahead of the technology curve. We're seeing it on Peacock where you have QR codes to purchase product within the show. That could make a huge difference for product placement and for advertisers as a whole.
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