Navigating the Challenges of B2B Marketing with LinkedIn

This chapter explores the intricacies of B2B marketing, focusing on the difficulties of pinpointing decision-makers. It highlights the effectiveness of LinkedIn ads for reaching a professional audience and promotes a special offer for advertising credits on the platform.

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This Week in Startups is brought to you by…

LinkedIn Marketing. To redeem a $100 LinkedIn ad credit and launch your first campaign, go to linkedin.com/thisweekinstartups*

Vanta. Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at vanta.com/twist

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Today’s show:

Sunny Madra joins Jason to discuss and demo xAI’s new chatbot, Grok (2:18), OpenAI’s new GPTs (31:54), and an AI designed to detect fake reviews (55:40). Then, Sunny builds a GPT live on air (36:22)

Time stamps:

(0:00) Sunny Madra joins Jason

(2:18) Sunny demos xAI’s Grok chatbot

(14:49) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups

(21:33) Review and feedback for Grok chatbot

(28:36) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist

(31:54) Sunny demos OpenAI’s Game Time and Invest America GPTs

(36:22) Sunny builds a Launch GPT live!

(37:18) Corient - Speak with one of Corient's wealth management advisors today at http://corient.com

(48:33) Unlocking the potential of GPTs

(55:40) Sunny demos Fakespot, an AI tool for spotting fake reviews

Check out Grok: https://grok.x.ai