How to Analyze a Market That Doesn't Exist

As a venture capital investor at Collaborative Fund and Kindred Ventures, Kanyi Maqubela has invested in dozens of companies—including Lyft, Kickstarter, Beyond Meat, and Blue Bottle Coffee—and evaluated hundreds more. He seeks out founders and businesses that are not only addressing a market need, but have the potential to reinvent our future. In this episode of our Creative Confidence Podcast, he shares the elements he looks for to signal a strong business idea, an impactful leader, and a collaborative team. Build your leadership abilities in our course Leading for Creativity, and learn how to design prototypes to test and iterate business ideas in Designing a Business: https://ideo.to/XX94SR

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