How to Create Less Content and Still Get Massive ROI
Distribution First
The Power of Podcasting
I don't even expect or see that much value in just audio listeners listening to a traditional podcast, but we've seen this with like the J Rogan podcast. We see a lot of like influencer podcasts who do this like Steven Bartlett here in the UK where they chop it up into snippets for TikTok and all those sorts of things. And I think there's actually a huge amount of potential value in doing that,. Like if they're talking about B2B SAS or Fintechs or whoever, CFOs, CMOs, all these people are on TikTok and on YouTube shorts and stuff. Think about the podcast you listen to and the folks who you listen
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