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A/B Testing Explained: What to Test First and Data Requirements

App Marketing by App Masters

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How to Test an APTES App

It's more about how many people will be exposed to what you're testing. Let's say you've got 50 downloads a day, you can test your activation for now. But probably you can't test something that happened really deep down the phenomenon in your app where maybe five people actually have access to that specific part of your app. So it's more what do you test rather than how many people do you really need to test? And when you get there, you kind of, yeah, you have to love a bit testing because it's amazing.

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