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PESO Update with Gini Dietrich
Marketing Over Coffee Marketing Podcast
What's Going on With the Peso Model?
We launched the peso model in partnership with Syracuse University on February, it was like February 20th, I think of 2020. And we've created this opportunity for anybody who's graduating with a PR marketing journalism or advertising degree has a peso model certification. The good news is that what we found is it didn't go the way that we planned,. But because everybody was learning virtually and the pesoModel course is a virtual course, we were able to insert it into classes really easily. We're in 41, between 41 and 43 colleges now, universities now, into their PR programs.
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