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253: White Hot: The Rise and Fall of Abercrombie & Fitch

True Crime Obsessed

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The Sword Falled on Hard Times, Less Wexter Sloop

Mike jeffreys is the failed ceo of a failed women's business apparel company called alcott and jeffreys. He tried to keep it like a sportsman's store, but that wasn't working so he brought in mike jeffrey who came up with this formula which just happened to work. The goal is not to give people what they're asking for, but to make them ask for what you're offering," she says. "We put things off because everything feels like a mountain"

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