Episode 161: How to run a successful ABM program
Full-Funnel B2B Marketing Show
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Mastering Account-Based Marketing (ABM)
This chapter focuses on the challenges companies encounter with go-to-market strategies and presents Account-Based Marketing (ABM) as a strategic solution. It highlights the importance of collaboration between sales and marketing, emphasizing the need for a hyper-personalized approach and clear operational focus. The discussion also addresses the complexities of implementing ABM, stressing the significance of leadership buy-in and the need for pilot campaigns to demonstrate effectiveness.
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