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The Third Step on a Survey
When you run a pricing survey like this, you no longer make guesses at how to price. And so when you have those edges, you see at this price point, mind you, it's going to be a band. So from there, you're able to price appropriately to the needs or the value that a certain person's getting. If I'm very wealthy and someone can give me 5% more on my money, to me, it might be worth $5 million a year, right? Somebody else said it might be only be worth $100,000 a year. We want to see if we can capture that in pricing by simply adding a couple of little features and making it specific