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Seth Godin: Doing What Matters. Quitting What Doesn’t, and Creating Possibility for Others

Crazy Good Turns

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Revolutionizing Charity Auctions with Good Bids

This chapter introduces Good Bids, a platform aiming to transform charity auctions by making bids non-refundable donations. It discusses the strategy of offering free bids to incentivize participation and leveraging existing charity supporters. The conversation emphasizes the importance of genuine thank you gestures and small cultural changes to create generative effects.

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