How to Grow Your Property in the Indian Context

It's been a collaboration which has seen consumption grow significantly, number of fans even beyond those who are watching grow significantly. And that, to my mind, is a big case study for international federations and rights holders to look at on how to grow their properties in the Indian context. You can't come to India with a broad brush approach on how you want to build the property. It has to be unique for the market which is as complex as India. So it's important to build out the strategy after developing a strong understanding of the Indian consumer space.