DTC Isn't All It's Cracked Up To Be | Simeon Siegel
RETHINK RETAIL
00:00
Is Ecommerce Less Profitable Than Your Retail Store?
Bik: There's a very, if we go the notion of didgerly, native brands embrace this idea there's a middleman in a wholesale operation. And what we found is that middleman actually isn't that expensive, and that middleman is very effective. We went through this ten, 15 years ago when e commerce came out. Everyone knew it was going to be a profit inhancer for the entire retail eco system. Bik: No one challenges when companies give up or pay some one else to be their marketing agents. Why are we ok with notion that i'll pay someone to control my brand story telling, but i'm terrified of someone actually controlling my brand visualization?
Transcript
Play full episode
