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6min chapter
How Harness found product-market fit: Jyoti Bansal and John Vrionis on customer discovery
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
The Importance of Understanding the Business Case for a Customer Prospect
In the case of harness, what were you looking for when you talk to a customer prospect that gave you a signal that they were serious about why buy now? Did they have an alternative, were they hacking something together already? Like, how did you know that there was a yes to that question versus a maybe or a no, in which case you would be wasting your time? Yeah, I think that's, you have to ask the right kind of questions there. The important question is to ask what kind of initiative they have going on right now,. They have KPIs around it, they have MBOs around it and OKRs around it. If someone says like, very broadly
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