$57,000 to win one deal?! Chris Walker SOUNDS OFF
B2B Growth
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Introduction
Data data released their second B2B advertising benchmark report and the results are not good. 90% of advertising dollars were spent on lead gen campaigns, 37 million of 42 million total spend. download was the most popular call to action indicating that B2B companies are still using paid social to drive downloads of gated PDFs. $57,000 to win one deal.
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