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Roger L. Martin (Author of Playing to Win) on The Difference Between Strategy and Planning

This New Way

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Do I Really Know What That Customer Wants?

The final quest that we like to ask everyone on this show is for all the managers and leader is constantly looking to get better at their craft. Think about them as a customer. Ask the question, do i really know what that customer wants? And so how can i make that customer of my job, the job i've given them, got em happier, more fulfilled,. thinking that they've got a great value equation.

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