Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
What It Means: A Forrester Podcast
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Salesforce's Strategic Acquisition of Informatica
This chapter covers Salesforce's $8 billion acquisition of Informatica, outlining the strategic shift from traditional CRM to an AI-driven approach. It highlights the importance of data integration and governance in enhancing user experiences through AI agents and transforming roles within enterprises.
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