The industry has changed dramatically month to month, year to year since I started. The big stock big box stores start going away borders closing while that borders closing really hit a lot of us in the genre world hard. It just cut everybody's sales in half immediately. And we had the, you know, the attrition of the review space to that. That truly was damaging. But it's, it seems to have recovered a bit. Trade paperback is, is really popular format for a lot of genres,. You know, the new Colleen Hoover that came out that sold 810,000 copies first week. Go Colleen.