5min chapter

Empower Apps cover image

Learning From Your App Store Competitors with Ariel Mitcheli

Empower Apps

CHAPTER

How to Use Keywords to Improve Your Business

Apple's search engine is based on numbers and metrics rather than instincts. To get found, you need to be able to use the right keywords in the right way. There are also a bunch of changes that Apple has not announced and are happening under the hood with how search works.

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