Democratizing User Research Practices

The chapter explores the ongoing discussion within the UX research community regarding the democratization of research tools and processes, counterbalancing the view of only highly qualified professionals conducting research. It emphasizes the importance of understanding customers, offering insights on standardizing surveys, and empowering individuals to take ownership of research tasks. The narrative delves into the evolving role of research within organizations, emphasizing collaboration between various team members and the organic evolution of mentoring to enhance research practices.