#516: Understanding the Buyer's Brain - Bryan Gray
The Advanced Selling Podcast
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What's the Key to Flipping the Switch?
Welstonitson: It is very hard to see a product through some one else's eyes. What we have to wake them up with is the fact that what they're saying doesn't make sense. The buying part of the brain's insanely self centered, so why do we show up talking about ourselves and our futures? And then it manifests itself in recent losses.
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