2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Battle for AI Dominance (359)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

I Don't Care What You Call Content Marketing

I don't care if you call it brand publishing or custom content. What I do care about is when you try and redefine content marketing as a part of that. That's what grinds my gears. You don't get to redefine my thing in order to elevate yours. Most people on the publishing side, especially the B2B publishing side, make an effort to learn.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode