This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Battle for AI Dominance (359)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

I Don't Care What You Call Content Marketing

I don't care if you call it brand publishing or custom content. What I do care about is when you try and redefine content marketing as a part of that. That's what grinds my gears. You don't get to redefine my thing in order to elevate yours. Most people on the publishing side, especially the B2B publishing side, make an effort to learn.

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