This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Battle for AI Dominance (359)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

I Don't Care What You Call Content Marketing

I don't care if you call it brand publishing or custom content. What I do care about is when you try and redefine content marketing as a part of that. That's what grinds my gears. You don't get to redefine my thing in order to elevate yours. Most people on the publishing side, especially the B2B publishing side, make an effort to learn.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app