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Akimbo: A Podcast from Seth Godin
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Is Organic Traffic the Answer?
You cannot know what your audience actually wants until you engage with them. Anticipated, personal, relevant advertising that reaches people who want to get it can be really effective. My argument is that it never makes sense to buy a super bole ever that you're not trying to reach everyone. But if you know specifically who you seek to reach, by all means by the ads.
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