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17min chapter
Jesus Requena - VP of Growth Marketing at Figma - How Growth Marketing Can Support User Activation
The Growth Hub Podcast
Product-Led Growth and the Role of Growth Marketing
In this chapter, the host and guest explore the concept of product-led growth (PLG) and why it has gained popularity. They discuss the role of growth marketing in product growth and how it can inspire users to activate and increase conversions. They also highlight the importance of teamwork and collaboration in achieving great results.
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