Carbon markets promise a simple solution: buy a credit, offset an emission. But behind the scenes, things aren’t so straightforward. With credits treated like commodities but rarely verified with precision, buyers face a fundamental question: how do you prove the real impact of the carbon you’re paying for?
In this conversation, Tommy Ricketts, co-founder and CEO of BeZero Carbon, unpacks why trust and transparency are the biggest challenges in voluntary carbon markets. He explains how ratings, methodologies, and science can bring confidence to an opaque system and why rigorous evaluation of carbon projects is essential if markets are to play a serious role in achieving net zero.
• Why carbon credits function like commodities and why that’s a problem.
•The challenge of proving impact in voluntary carbon markets.
• How carbon ratings bring scientific evidence and confidence to credits.
• The role of probability and risk in assessing climate impact.
• Why transparency and trust are essential if carbon markets are to scale.
About our guest
Tommy Ricketts is co-founder and CEO of BeZero Carbon, a global carbon ratings agency providing independent assessments of the quality and impact of carbon credits to help markets scale with integrity. For more information on BeZero Carbon, head to their website.
About Modo Energy
Modo Energy helps the owners, operators, builders, and financiers of battery energy storage solutions understand the market - and make the most out of their assets.
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