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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Dot Dash Meredith Launches Custom Based Ad Targeting Tool
Meredith is the biggest publisher in the US. They have now debuted their own custom based, what they call an intent based ad targeting tool. It doesn't use cookies and it doesn't use any first party data. The level of information here is small. There's not a lot of detail. But assuming this works, this is the future I think of when we think about the valued advertising that can really, really work.
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