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Nike
Acquired
Nike's Mistake in the 1980s
Early Nike did so many things right, but they made one critical mistake. The broader fitness boom was a massive secular trend that continues through to this day. By the early 80s, as we're heading into everything that the 80s was and that the 70s were not, Ripping and jogging is out and aerobics are in. And Nike absolutely refused to see that and refused to do aerobics like on principle.
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