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Sustaining Innovation
Sustaining innovation kind of gets a bad rap, right? So it's a challenge. Sustaining innovations are so important and attractive relative to disruptive ones that the very best sustaining companies systematically ignore disruptive threats and opportunities until the game is over. Also very important to your work in Rose Park Advisors because you look for the characteristic of disruptive technologies while many incumbent organizations take the right off them. They will send you a bouquet of roses to go, you take that disruptive one off because there's no money in it.