Navigating Domain Disputes and Negotiation Tactics

This chapter recounts a personal experience with securing a domain name post-trademark filing, detailing the ensuing confrontation with a cybersquatter. It examines various negotiation strategies, emphasizing psychological tactics like anchoring and urgency, and discusses the inherent complexities of perceived fairness in negotiations. Through illustrative examples, the chapter advocates for a collaborative, empathetic approach to negotiation, highlighting the significance of creating value for all parties involved.