#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Paid Social - How Did You Get Started?
Paid social is about building relationships with customers, rather than just making money from them. It's a way for companies to gain long-term customer relations without having to go out in the open and talk to people directly. The paid social industry has been growing rapidly over the last few years as it becomes more mainstream. But there are still plenty of challenges that need to be addressed before this trend can really take off.
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Transcript
