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The White Castle System of Eating Houses

99% Invisible

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The Birth of Fast Food: White Castle's Legacy

This chapter investigates the origins of burger stands and their evolution into fast food, particularly focusing on White Castle's pioneering efforts in the 1920s. It examines the challenges posed by societal perceptions of ground beef and how White Castle transformed these views through innovative branding and a commitment to cleanliness and quality. Additionally, the chapter contrasts White Castle's foundational role in the fast-food industry with the ascent of McDonald's, highlighting the changing landscape of American dining culture.

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