The Martha Stewart Podcast cover image

Lessons from a “Girl Boss” with Charlotte Beers

The Martha Stewart Podcast

CHAPTER

How Can Digital Be the Only Way to Judge the Success of a Brand?

I hope so because digital cannot be the only way to judge the success of a brand. It just can't be. Because digital isn't. Well of course sales are, you know, but in the last two years with COVID a lot of things went haywire. And advertising left the pages of magazines. Well we all want now, we're cautious in a way that's detrimental. So if you are focused on proving your work works, you can guarantee it'll be obvious and simple. But I mean the whole thing that has catapulted you into more experiences and opportunities than you have ever seen is because there aren't too many full fledged, beautifully mannered, mini textured

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